Penny James

The CEO of Direct Line Group, Penny became a member of DLG as the only woman on the Executive Committee which has grown in numbers since her appointment. She is a signatory to the Women in Finance charter which companies pledge to increase female leadership representation. She was a panellist at Progressive Marketing, co-hosted by the Financial Times and Kantar, who generated #whatwomenwant – encouraging constructive gender representation in brand communications in November 2019. Penny participated in the HM Treasury panel ‘Women Rising: a conversation with women at the top’ and is a speaker at the Leadership Pipeline ‘Topflight’ programme, designed for women to excel in their careers. A WeQual sponsor for two consecutive years to embolden numerous women to enter the C-suite level, Penny has a strong record of advocating for gender equality and inclusiveness in the workplace and beyond.

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