Her efforts saw the percentage of women obtaining MENA Financial Markets promotions rise to a record 54 per cent. Previously, at Deutsche Bank, she had become one of the youngest ever Managing Directors. It\u2019s safe to say she\u2019s always been a trailblazer.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”full_width_content” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” content_placement=”middle” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#0a0a0a” scene_position=”center” top_padding=”2%” bottom_padding=”2%” text_color=”light” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”1″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_row_inner content_placement=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”padding-10-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”left-right” column_element_spacing=”default” centered_text=”true” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” gradient_type=”default”][vc_column_text]\n
Souad went on to spend the majority of her life in Europe, studying in Germany and France, then working in London, Frankfurt, Dubai and Paris, where she was able to nurture her love of learning foreign languages and experiencing different cultures.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#efefef” scene_position=”center” bottom_padding=”4%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” advanced_gradient_angle=”0″ overlay_strength=”1″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=”” gradient_type=”default”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”left” column_element_spacing=”default” background_color=”#efefef” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” gradient_type=”default”][image_with_animation image_url=”8322″ image_size=”full” animation_type=”entrance” animation=”Fade In” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”right” column_element_spacing=”default” background_color=”#efefef” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/3″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” gradient_type=”default”][vc_column_text]\u201cMy upbringing, culture, and experiences as a woman really shaped a lot of my career journey and my choices. It wasn’t in my culture to put myself into the spotlight, and that\u2019s why I\u2019ve never done it. Something that was very important for us as a family was to be modest.<\/p>\n
\u201cI’ve always looked up to my parents because they’re very ethical, very honest. They taught me that success is not defined by what your position is or how much money you make. It’s more defined by how you got there, what you\u2019re making out of it and how happy you are with what you\u2019re doing. My parents \u2013 and the rest of my family \u2013 have always been role models for me.\u201d[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”full_width_content” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” content_placement=”middle” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#0a0a0a” scene_position=”center” top_padding=”2%” bottom_padding=”2%” text_color=”light” text_align=”center” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”1″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_row_inner content_placement=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”padding-10-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”left-right” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” gradient_type=”default”][vc_column_text]\n
\u201cBeing African, Muslim, female, and Arab, there wasn\u2019t any pressure to progress, but I approached this with huge optimism. I felt, and still feel, immense gratitude that I\u2019ve had the opportunity to follow a path that so many other women in my culture cannot.<\/p>\n
\u201cProfessionally, I\u2019d pick up on certain attributes that my colleagues demonstrated, and think \u2018wow, that person is so hardworking\u2019 or \u2018that person is a great presenter\u2019 and then actively try to learn something from them. These people inspired me to work on myself, to work harder, and to see that anything is possible.<\/p>\n
\u201cIn recent years, I’ve realised how important it is for younger people, both male and female, to have role models. For me, that means being a little bit more open about my challenges and successes.\u201d<\/p>\n
One of the most pivotal moments in any woman\u2019s career is deciding to have children, and navigating how to balance raising their family while continuing to dedicate themselves to achieving career success.<\/p>\n
Having had twins at the end of 2010, Souad wasn\u2019t sure how she\u2019d be able to satisfy both of her ambitions \u2013 to have children, and to continue to be very ambitious professionally. In spite of her concerns, her employer \u2013 at the time, Deutsche Bank \u2013 was incredibly supportive.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#efefef” scene_position=”center” bottom_padding=”4%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” advanced_gradient_angle=”0″ overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”left” column_element_spacing=”default” background_color=”#efefef” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/3″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” gradient_type=”default”][vc_column_text]\u201cMy priority was the children, so I asked if I could be relocated to Europe, closer to my family in Nigeria and Germany, so I could continue working. My boss was fantastic. He said, no, there\u2019s no need to relocate or make sacrifices. We don’t really care. We’ll wait for you. We’ll give you the time. I really appreciated this, as I think it’s about giving and taking \u2013 finding a compromise.<\/p>\n
\u201cBut, thinking long-term, I was really worried how I was going to be able to deliver in my demanding job and be a good mom. He said, okay, I hear you. After an amazing first six months with my kids, I accepted a role in Germany. After two years, I was ready for a more international position. I was promoted to a European role, and moved to London.<\/p>\n
\u201cYou shouldn’t shy away from saying how you feel, because the other person cannot second guess you. Had I not told my boss that I wanted to take a step back and wasn\u2019t feeling comfortable that I’d be able to travel, who knows \u2013 maybe I would have not been happy in my role because I couldn’t give it one hundred percent.\u201d<\/p>\n
Then, after 16 years at Deutsche Bank, Souad took her biggest risk yet \u2013 relocating across the globe, with a brand new employer. Alongside her husband and her twins, she moved to Dubai and began her role as Head of Financial Markets UAE at Standard Chartered Bank.<\/p>\n
\u201cIt’s extremely bold to move, with your kids, into a new role, in a new bank. Sometimes you have to take a risk for your career, and be brave.\u201d[\/vc_column_text][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”right” column_element_spacing=”default” background_color=”#efefef” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” gradient_type=”default”][image_with_animation image_url=”8321″ image_size=”full” animation_type=”entrance” animation=”None” hover_animation=”none” alignment=”center” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#efefef” scene_position=”center” bottom_padding=”4%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” advanced_gradient_angle=”0″ overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”left-right” column_element_spacing=”default” background_color=”#efefef” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” gradient_type=”default”][vc_column_text]It\u2019s not the first time Souad has made a bold move either. At the age of 18, she made the decision to dissolve her marriage. She was engaged, and not planning to study \u2013 instead intending to follow the more traditional route within her family, which was to marry young and be dependent on her husband.<\/p>\n
\u201cI decided to attend university, and then eventually work and become super independent. That decision, which was fully supported by my parents, was not a given back then. I’m so, so thankful that they have supported me. My attitude was that anything that I get out of this path is better than I would have had before. That crossroad was very important in my life.\u201d[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”full_width_content” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” content_placement=”middle” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#0a0a0a” scene_position=”center” top_padding=”2%” bottom_padding=”2%” text_color=”light” text_align=”center” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”1″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_row_inner content_placement=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”padding-10-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”left-right” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” gradient_type=”default”][vc_column_text]\n
\u201cIn my view, authenticity is the key to success and personal happiness. I promised myself that when I got into a position of seniority, I would always try to stay authentic, to pull others up with me.<\/p>\n
\u201cI never thought about changing myself, because that\u2019s not me. I thought I either make it for the person I am, or I won\u2019t make it, but that\u2019s not the end of the world. Sometimes your differences can be a positive differentiator.\u201d<\/p>\n
Her eagerness to convert negative opportunities \u2013 or those that could be perceived as negative \u2013 into positive ones has served her incredibly well. Having worked in so many different countries, each with their own unique cultures, her career hasn\u2019t been without its challenges.[\/vc_column_text][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”right” column_element_spacing=”default” background_color=”#efefef” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” gradient_type=”default”][image_with_animation image_url=”8320″ image_size=”full” animation_type=”entrance” animation=”None” hover_animation=”none” alignment=”center” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” content_placement=”middle” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#efefef” scene_position=”center” bottom_padding=”4%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” advanced_gradient_angle=”0″ overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”left-right” column_element_spacing=”default” background_color=”#efefef” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” gradient_type=”default”][vc_column_text]\u201cWhen I was working with clients in Africa and the Middle East in 2008, I was traveling like crazy to Saudi Arabia, and to Kuwait, and so on. I experienced real barriers of entry, but that\u2019s because back then, Saudi wasn’t what it is today \u2013 it’s come a long way in terms of what women can and cannot do.<\/p>\n
\u201cYou can convert perceived negative barriers into opportunities. Back in 2008, I was on my way to visit a government-owned entity \u2013 we were meeting with their CFO \u2013 and back then, women were not allowed to go into the main entrance of the building.<\/p>\n
\u201cRather than being disheartened or demotivated, I respected that cultural difference, and offered to dial in instead. The client apologised, and offered an alternative route into the building. Our mutual understanding created a great bonding opportunity, and the client was extremely friendly.\u201d<\/p>\n
So, does the future look bright for women in finance? Souad certainly thinks so \u2013 provided both employers and individuals shift their mindset to one which fosters the long-term growth and development of female talent.<\/p>\n
\u201cBuilding a solid pipeline of female talent is super important, because we need a long-term fix and not just a short-term fix. When we talk about female talent, I must reiterate that it\u2019s not a zero-sum game. It\u2019s very important to bring our male colleagues up alongside us; it\u2019s all about equal opportunities.<\/p>\n
\u201cNow we see more women, African minorities or other minorities achieving great success, and I realise that in the past I\u2019ve really underappreciated the importance of younger people seeing such role models.<\/p>\n
\u201cFor someone else to nominate me as a HERoes Role Model, on my behalf, was the biggest compliment for me. It\u2019s lists such as these, the HERoes Ethnically Diverse Women Role Models List, that remind us just how important it is to have visible role models, inspiring, supporting and paving the way for the next generation of talent.\u201d[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”full_width_content” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” content_placement=”middle” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#0a0a0a” scene_position=”center” top_padding=”2%” bottom_padding=”2%” text_color=”light” text_align=”center” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”1″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_row_inner content_placement=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”padding-10-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”left-right” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” gradient_type=”default”][vc_column_text]\n
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